环球评报新闻网贵州讯 ｜ 在中国酒都茅台镇，一座集酿酒文化、历史传承与品牌展示于一体的地标性建筑——中国酒文化城，正以其独特的魅力吸引着海内外访客。
在“侨行贵州·酱香海外”海外华文媒体采访团的参访行程中，我们走进了这座浓缩千年酒史的文化殿堂。第一站是“中国酒馆”，古色古香的建筑风格与院内的历史陈列，勾勒出中国白酒发展的源流与辉煌。从古代的酒器演变，到酿酒工艺的发展，馆内展品一一见证了中华文明中的酒文化脉络。
随后，采访团走入“茅台·名酒世界”展馆。在这里，世界各国的名酒陈列与茅台系列酒并列展出，形成中外酒文化的交流对话。馆内墙面上陈列着数以百计的茅台酒瓶，令人目不暇接；大厅内悬挂着周总理视察茅台的巨幅照片，更彰显了茅台在国家外交与历史进程中的重要角色。
展馆外的文创商店也吸引了众多媒体人驻足。无论是小茅台系列文创产品、纪念版水杯、还是酱香周边盲盒，都以趣味十足的设计展现出茅台品牌的文化创新与市场亲和力。
这次参访不仅加深了对中国酒文化的理解，也让我们切实感受到“酒中有乾坤，文化有传承”的深远意涵。
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A Journey into China Liquor Culture City
As part of the “Guizhou Overseas Chinese Media Tour 2025”, our delegation visited the China Liquor Culture City in Maotai Town, the cradle of Chinese liquor.
We began at the China Liquor Museum, where ancient brewing techniques, historical liquor vessels, and cultural anecdotes illustrated the deep roots of Chinese baijiu. The traditional architecture and rich exhibits offered a vivid narrative of the nation’s liquor heritage.
The tour continued at the Famous Liquors of the World·Moutai Hall, showcasing Moutai alongside global liquor brands. A grand portrait of Premier Zhou Enlai and a wall of collectible Moutai bottles highlighted the brand’s role in Chinese diplomacy and cultural identity.
We ended the visit at a creative souvenir shop filled with playful Moutai-themed merchandise, embodying the fusion of tradition and innovation.
This immersive experience revealed how baijiu is not just a drink—but a living embodiment of Chinese culture.
中文记者 刘夏
英文编辑 Fiona
