环球评报新闻网贵州讯 ｜ 7月30日下午，侨行贵州·酱香海外——采访团一行来到贵州省华侨国际文化交流基地——习酒文化城，举行授牌仪式并参访贵州习酒集团。此次授牌，标志着习酒文化城正式成为面向全球侨界讲述中国酒文化的重要窗口。
季洁 贵州省侨联副主席兼秘书长
仪式现场庄重热烈，贵州省侨办相关领导与习酒集团高层共同见证授牌时刻。随后，媒体团在习酒集团总经理万波的陪同下参观企业展厅、酿酒工坊与文化体验区，深入了解习酒的发展历程、品牌理念与技艺传承。
在专访环节，万波总经理就企业国际化战略、产品布局、品牌传播等话题进行了详尽分享。他表示：“习酒不仅是一瓶酒，更是一种文化的表达方式。我们愿与全球华人一道，让酱香走得更远、讲得更响。”
采访团成员纷纷表示，此行不仅感受到习酒的工匠精神与品牌实力，更看到了贵州本土企业融入全球化视野的文化自信与格局胸怀。
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Xijiu Group Named Overseas Chinese Cultural Exchange Base, Welcomes Global Media
In the afternoon of July 30, the overseas Chinese media delegation visited Xijiu Cultural City in Guizhou, where a ceremony was held to name it a “Guizhou Overseas Chinese International Cultural Exchange Base.” The event marked a new step in sharing Chinese liquor culture with global Chinese communities.
During the visit, the delegation was warmly welcomed by senior executives of Xijiu Group. General Manager Mr. Wan Bo introduced the company’s development, cultural philosophy, and innovation in baijiu brewing. Journalists toured the production facilities, immersive cultural exhibition halls, and traditional distilleries.
Mr. Wan emphasized Xijiu’s commitment to both heritage and international outreach:
“Xijiu is more than just a drink. It’s a medium for cultural storytelling, and we look forward to sharing its fragrance and spirit with the world.”
The visit deepened international understanding of China’s baijiu industry and highlighted how companies like Xijiu are bridging tradition and modernity, local roots and global reach.
中文记者 刘夏
英文编辑 Fiona
