环球评报新闻网贵州遵义讯 | 在 卖酒先卖生活方式 的文化号召下，衡昌烧坊无疑是茅台镇最有代表性的“生活方式酱酒”代表之一。我们走进衡昌烧坊的那一刻，就仿佛走进了一段沉香厚重的时光。这里不是冷冰冰的生产线，而是被美学和文化打磨过的空间——现代与古法共存的展示大厅； 成列的千斤酒坛庄重肃穆，仿佛时间在坛中沉睡；“海外华文媒体走进衡昌烧坊”的欢迎标语，体现了衡昌的国际视野与文化自信。
从“酒体”到“整体”——衡昌的文化表达
衡昌烧坊以“百年匠心”定位，不仅传承茅台镇正统“12987”坤沙酿造工艺，更在品牌表达中融入了东方美学、文创设计与高端生活方式理念：
• 酒瓶包装设计融合花鸟山水，形成“酒+艺术”的交融；
• 品鉴活动中不只是饮酒，更融入香型辨识、产区故事与工艺体验；
• 接待空间设计感十足，让来宾从“看酒”到“住进酒文化”。
衡昌烧坊，真正把“酱酒”变成了一种可以触摸、可以体验、可以带走的生活方式。
中马文化的对话与共鸣
来自马来西亚的我，在这杯酱酒中尝到了共鸣：
• 马来西亚同样讲究“人情味”、“节庆酒”、“餐桌上的仪式感”；
• 衡昌烧坊这种“酱酒+文化+体验”的综合表达，极具落地潜力；
• 无论是礼赠、定制、酒旅体验、文化交流，衡昌都可成为连接马来西亚华人世界的桥梁。
衡昌烧坊不是一家“会讲故事的酒厂”，它是一个“用酒说生活、用生活酿文化”的综合体。
这次参访，不只是品酒，更是品人、品味、品未来合作的可能。
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Visit to Hengchang Distillery
Title: Hengchang Baofang – Where Baijiu Meets Lifestyle
Our media delegation had the pleasure of visiting Hengchang Baofang, one of Maotai Town’s most innovative and culturally expressive baijiu brands. From the very first moment, it was clear—Hengchang is not just selling liquor. It’s curating a lifestyle.
Key highlights of the visit included:
• A beautifully designed distillery that integrates traditional “12987” sauce-aroma baijiu craftsmanship with modern aesthetics;
• Signature jars and tasting sessions that emphasize storytelling, identity, and cultural depth;
• A welcoming banner: “Overseas Chinese Media Visit Hengchang Baofang”—highlighting the brand’s global ambitions.
Most importantly, Hengchang embodies the concept of “selling lifestyle before liquor,” something that resonates deeply with the Malaysian Chinese community. With shared traditions of festive drinking, gift-giving, and taste for ritual, Hengchang’s experience model offers great potential for cultural and commercial collaboration in Malaysia.
This was more than a tour—it was a dialogue between two cultures, through one glass of baijiu at a time.
中文记者 刘夏
英文编辑 Fiona
