环球评报新闻网贵州讯 | 在中国酱酒核心产区茅台镇,有一家令人耳目一新的酱酒企业,它既传承古法,又拥抱未来,它就是“茅台镇第二大酱酒企业”——国台酒业。
初见国台:现代美学中的东方底蕴
从高大庄严的“国台红”门楼,到大堂内水晶流动的“酒之道”意象装置,再到讲解员热情洋溢的开场,我们在“现代+文化”的氛围中开启了此次国台之旅。这里既有历史的沉淀,也有科技的气息。尤其是在数字展厅里,微生物发酵机制、地形风貌模型、年份工艺图谱一应俱全,极具沉浸式体验。
“数智国台”:用科技重构酱酒产业
在参观中我们了解到,国台并非只是一个传统酒企,更是一个主动拥抱“数字中国”战略的现代化标杆。从原粮种植到生产管控、再到酒体评价与智能储藏,国台构建起一整套“可追溯、可分析、可复刻”的智能酿造体系。
展厅墙上的一句话令人印象深刻:“酿好酒,讲好酒,喝好酒。”这不仅是产品理念,更是文化主张。
国台与马来西亚的潜在链接
来自马来西亚的我,在国台展厅内看到了未来的无限可能:
• 马来西亚有庞大的华人消费群体,对酱酒文化高度认同;
• 国台系统化、标准化、年轻化的品牌表达方式,极具出海传播能力;
• 若能结合节庆礼盒、教育文化合作、马中商贸通道,国台的国际表达空间将极其广阔。
酱酒,不止于酒
在国台,我们不仅看到了茅台镇的另一面,也看到了酱香型白酒的未来可能性。它不止于酒,更是一种有逻辑、有品位、有数据支撑的“国潮生活方式”。
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English Summary | Visit to Guotai Liquor Company
Title: Guotai – Where Tradition Meets Intelligent Baijiu
As part of our exploration of China’s Maotai Town, our delegation visited Guotai Liquor, the second-largest baijiu enterprise in the region. Guotai stood out for its remarkable blend of traditional craftsmanship and cutting-edge digitalization.
Highlights from the visit include:
• A modern exhibition hall showcasing Guotai’s brewing heritage, microbial ecosystem, and production history;
• A focus on “Smart Guotai”—a fully digitized system covering sourcing, brewing, storage, and quality control;
• The company’s philosophy: “Brew well, Tell well, Drink well”—a simple but powerful mantra.
We were deeply impressed by Guotai’s potential for international cooperation. Its standardization, traceability, and brand narrative are perfectly suited for global markets—especially in countries like Malaysia with a strong Chinese cultural presence.
Guotai is not just producing baijiu—it’s crafting a smart, cultural, and export-ready future for Chinese spirits.
中文记者 刘夏
英文编辑 Fiona